Privacy Policy

Effective date: 05/28/2025

No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. Information sharing to subcontractors in support services, such as customer service is permitted. All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

1. Introduction

Bickford Fitness

Bickford Fitness (“us”, “we”, or “our”) operates https://bickfordfitness.com (hereinafter referred to as “Service”).

Our Privacy Policy governs your visit to https://bickfordfitness.com, and explains how we collect, safeguard, and disclose information that results from your use of our Service.

We use your data to provide and improve our Service. By using the Service, you agree to the collection and use of information in accordance with this policy. Unless otherwise defined in this Privacy Policy, the terms used here have the same meanings as in our Terms and Conditions.

Our Terms and Conditions (“Terms”) govern all use of our Service, and together with this Privacy Policy, constitute your agreement with us (“agreement”).

2. Additional Mobile Information Disclosure

• No mobile information will be shared with third parties or affiliates for marketing or promotional purposes.
• Information sharing to subcontractors (in support services, such as customer service) is permitted.
• All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

3. SMS Messaging Program

Program Name: Bickford Fitness Alerts

Program Description: Get important updates, class reminders, and special offers from Bickford Fitness sent straight to your phone.

By opting in, you agree to receive SMS messages from Bickford Fitness. These may include:

• Class reminders
• Promotional offers
• Account updates or notifications

You can cancel the SMS service at any time by texting STOP to our shortcode. Once you do, we’ll confirm your unsubscribe status via SMS and stop sending you messages. To rejoin, sign up again as you did originally.

Need help? Reply with the keyword HELP or contact us directly at ryan@bickfordfitness.com.

• Carriers are not liable for delayed or undelivered messages.
• Message and data rates may apply for messages sent to/from us.
• You will receive up to 4 messages per week.
• For questions about your text or data plan, contact your wireless provider.

For privacy inquiries, see our full policy at: https://bickfordfitness.com/privacy

4. Information Collection and Use

We collect several different types of information for various purposes to provide and improve our Service to you.

5. Types of Data Collected

Personal Data

We may ask for:

• Email address
• First and last name
• Phone number
• Address, ZIP, City, State, Country
• Cookies and Usage Data

Usage Data

Includes IP address, browser type/version, visit times, page views, and diagnostic data.

Tracking Cookies

We use session, preference, security, and advertising cookies. You may disable them via your browser.

Other Data

We may collect additional data you provide such as age, job details, or personal documentation.

6. Use of Data

bickfordfitness.com uses collected data to:

• Provide and maintain our Service
• Respond to inquiries
• Improve performance and offerings
• Send promotional content (opt-in only)
• Comply with legal and billing obligations
• Monitor technical issues and site usage
• And for any other purpose you consent to

7. Retention of Data

We retain your data only as long as needed for the reasons stated above. Usage data may be retained longer for analysis or legal reasons.

8. Transfer of Data

Your data may be stored and processed outside your jurisdiction. By using our site and submitting data, you consent to this transfer. We take reasonable steps to secure and protect your data during such transfers.

9. Disclosure of Data

We may share data:

• When required by law
• In business transactions (e.g., mergers)
• With trusted service providers
• With your consent
• To protect legal rights, safety, and prevent abuse

10. Security of Data

We use reasonable security methods to protect your information. However, no system is 100% secure, and we cannot guarantee absolute safety.

11. GDPR Rights (EU/EEA)

If you live in the EU or EEA, you may:

• Request, update, delete your data
• Object to or restrict processing
• Request portability
• Withdraw consent anytime

To do so, email: ryan@bickfordfitness.com

12. CalOPPA Rights (California)

We comply with CalOPPA by:

• Allowing anonymous visits
• Linking to our Privacy Policy from our home page
• Notifying users of changes via this page
• Allowing data updates via: ryan@bickfordfitness.com

We honor Do Not Track browser settings.

13. CCPA Rights (California)

California residents may:

• Know what data we collect and how we use it
• Request deletion
• Request not to have their data sold (we don’t sell it)

To make a request, email: ryan@bickfordfitness.com

14. Service Providers

We use third-party service providers to help run our business. They only access your data as needed and are contractually required to protect it.

15. Analytics

We may use third-party tools to analyze how our Service is used, helping us improve it.

16. CI/CD Tools

We may use automation tools to streamline the development and deployment of our website.

17. Behavioral Remarketing

We may show you ads based on your previous interactions with our website using cookies. You can opt out via your browser settings or ad preferences.

18. Links to Other Sites

We may link to third-party sites. We are not responsible for their content or privacy policies. Please review their policies when you visit them.

19. Children’s Privacy

Our services are not for children under 

18. We do not knowingly collect data from minors. If we discover such data, we delete it immediately.

20. Changes to This Privacy Policy

We may update this Privacy Policy. If we do, we’ll update the effective date and post the new version here. We encourage you to review it regularly.

21. Contact Us

If you have questions or concerns, please email us at: ryan@bickfordfitness.com